Perpetua is built for sellers who treat advertising as a system, not a chore. It automates bid and budget decisions toward target outcomes and rolls everything into reporting that growth teams can act on. If you already have a mature account, the efficiency gains are real.
The catch is the baseline: it works best with established campaigns and a budget that justifies the cost, so it is less suited to light testing. Brand and advanced sellers running always-on acquisition will get the most from it.