## What this rule covers
Account Health reflects whether a seller is meeting Amazon performance and policy expectations. The exact indicators and thresholds available to an account are shown in Seller Central.
## Why sellers should care
Operational issues can compound quickly. A seller who reacts only after a notification may have fewer options than one who tracks trends and fixes the root cause early.
## Common risk patterns
- Handling times that do not match fulfilment capacity
- Inventory or variation errors that lead to cancellations
- Late shipment or unresolved customer-service problems
- Reviewing performance notifications too late
## Safer operating practice
Review Account Health on a fixed schedule, identify the orders or listings driving a metric, and make changes to inventory, handling time, support processes, or listings before the issue repeats.
## Important note
Only Seller Central can show the current account-specific status. This guide is not a substitute for an account notification or performance appeal process.