## What this rule covers
Brand Registry information and brand-protection tools should be used by the rightful brand owner or authorised parties with accurate brand details.
## Why sellers should care
Incorrect ownership claims or misuse of brand tools can result in loss of permissions and create wider trust issues.
## Safer operating practice
Maintain records of trademark ownership, authorised representatives, account access, and the reason each user needs brand-tool permissions. Review access when staff or agencies change.
## Important note
Brand Registry eligibility and processes are set by Amazon. Follow the current Brand Services guidance for the applicable marketplace.