## What this rule covers
Bullet points are for product information. They should help buyers understand material, fit, compatibility, use, care, and other supported attributes.
## Why sellers should care
Bullets that contain prohibited content or weak claims can be edited, rejected, or create a compliance risk for the listing.
## Common risk patterns
- Contact details, URLs, or invitations to leave Amazon
- Promotional wording, guarantees, or ranking claims
- Unverifiable medical, safety, performance, or certification claims
## Safer operating practice
Use one clear product benefit per bullet and support every claim with product evidence. Review variations separately so details do not describe the wrong item.
## Important note
This guide does not replace category-specific content rules. Regulated products may require specialist review before any claim is published.