## What this rule covers
Amazon may limit the use of multiple seller accounts. Sellers should operate more than one account only when Amazon permits it or there is a legitimate business need supported by clear separation and documentation.
## Why sellers should care
A related-account issue can affect several accounts at once. Opening a replacement account after a restriction can make the situation worse.
## Common risk patterns
- Registering a new account to continue selling after an earlier restriction
- Sharing access, payment methods, addresses, or devices without a documented reason
- Allowing employees or agencies to manage accounts without clear permissions
## Safer operating practice
Keep a record of account owners, permissions, legal entities, payment information, and valid business reasons for each account. Use Seller Central's approved support or appeal process rather than creating another account.
## Important note
Amazon evaluates account relationships using its own processes. This guide cannot determine whether accounts are related or guarantee an approval outcome.