## What this rule covers
A product description should be truthful, product-specific, and consistent with the listing, packaging, and supporting documentation.
## Why sellers should care
Descriptions can create a policy risk when they promise outcomes, cite certifications, or describe product capabilities that the seller cannot substantiate.
## Common risk patterns
- Medical, safety, environmental, or performance claims without evidence
- Claims that conflict with the actual product or variation
- Competitor references, disparagement, or misleading comparisons
- Certification language without valid documentation
## Safer operating practice
Maintain a product evidence sheet before writing copy. If a claim would require documentation, make sure the business can produce it and seek qualified review for regulated categories.
## Important note
Amazon may apply additional category and marketplace rules. The seller remains responsible for the accuracy and substantiation of claims.