## What this rule covers
A product title should identify the product accurately and help a buyer understand what is being sold. Category-specific title requirements can add further limits.
## Why sellers should care
A rejected or poor-quality title can delay an update, reduce buyer clarity, or contribute to suppression and catalogue corrections.
## Common risk patterns
- Repeating the same keyword or phrase unnecessarily
- Adding price, shipping, promotional, ranking, or time-limited language
- Using claims or attributes that do not match the product
## Safer operating practice
Write from verified product data: brand, product type, material or key attribute, size or count where relevant, and variation details. Remove wording that reads like advertising rather than product information.
## Important note
Always check the current category style guide and the live Seller Central validation message. Requirements vary by category and marketplace.