## What this rule covers
Trademarks can protect brand names, logos, and other source-identifying terms. Sellers should not use another party's trademark in a way that is unauthorized or misleading.
## Why sellers should care
Trademark complaints can remove listings and create repeat-risk for the account. Search terms and images can be just as important as visible titles.
## Safer operating practice
Review every brand term, logo, image, and packaging asset before publication. Keep written permission or ownership evidence where a third-party mark is used.
## Important note
Trademark analysis can be fact-specific. Seek qualified legal advice for uncertain brand, compatibility, or comparative-use questions.