Seller Intelligence

平台规则中心

按电商平台查看规则。每条规则只属于一个平台,内容越多也不会混在一起。

高风险
Amazon 平台

Unauthorized Reselling Policy

A seller guide to resale-authorization risk: confirm legitimate supply, understand brand restrictions, and retain records before listing protected branded goods.

核验: 2026-07-24
需注意
Amazon 平台

Brand Registry Rules

A practical guide to accurate Amazon Brand Registry information, authorised users, and responsible use of brand-protection tools.

核验: 2026-07-24
高风险
Amazon 平台

Counterfeit Policy

A guide to avoiding counterfeit risk on Amazon: verify product origin, retain invoices, identify brand inconsistencies, and stop sourcing when authenticity cannot be supported.

核验: 2026-07-24
高风险
Amazon 平台

Patent Infringement Policy

A seller guide to recognising patent-risk signals before listing a product, with emphasis on design, function, supplier claims, and escalation to qualified review.

核验: 2026-07-24
高风险
Amazon 平台

Copyright Policy

A practical guide to copyright risk in Amazon images, copy, video, manuals, and packaging: publish only material the business owns, licenses, or is authorised to use.

核验: 2026-07-24
高风险
Amazon 平台

Trademark Protection Policy

A seller guide to reducing trademark risk in Amazon titles, search terms, images, packaging, and claims by using only marks the business owns or is permitted to use.

核验: 2026-07-24
需注意
Amazon 平台

Packaging Requirements

A seller guide to packaging readiness for shipping, customer safety, labels, and FBA handling, with a focus on preventing avoidable damage and incorrect presentation.

核验: 2026-07-24
需注意
Amazon 平台

Product Condition Policy

A practical guide to accurate Amazon product-condition selection so buyers receive an item that matches the listing condition and fulfilment expectations.

核验: 2026-07-24
高风险
Amazon 平台

Dangerous Goods Policy

A seller guide to dangerous-goods readiness, including batteries, chemicals, aerosols, magnets, and the need for accurate product information and transport documentation.

核验: 2026-07-24
高风险
Amazon 平台

Compliance Documentation

A guide to managing Amazon compliance documentation, including evidence folders, document consistency, and preparation for product or listing review requests.

核验: 2026-07-24
高风险
Amazon 平台

Product Safety Policy

A practical guide to product-safety readiness: identify applicable regulations, retain evidence, and keep product claims, labels, instructions, and listings consistent.

核验: 2026-07-24
高风险
Amazon 平台

Product Authenticity Requirements

A seller guide to product authenticity: build a traceable supply chain, retain valid invoices, and avoid listings whose origin cannot be substantiated.

核验: 2026-07-24
高风险
Amazon 平台

Restricted Products Policy

A practical guide to checking Amazon restricted-product risk before sourcing or listing, including category approvals, marketplace limits, and evidence readiness.

核验: 2026-07-24
需注意
Amazon 平台

Search Terms Policy

A guide to cleaner Amazon backend search terms: use unique, relevant product language and avoid competitor brands, repetition, promotional phrases, and unrelated traffic terms.

核验: 2026-07-24
高风险
Amazon 平台

Product Image Requirements

A practical guide to Amazon main-image compliance: keep the product clear and accurately represented, avoid promotional overlays, and confirm category-specific image requirements before upload.

核验: 2026-07-24
需注意
Amazon 平台

Product Description Policy

A guide to accurate Amazon product descriptions, with practical checks for unsupported claims, misleading statements, competitor references, and certification language.

核验: 2026-07-24
需注意
Amazon 平台

Bullet Point Requirements

A guide to writing Amazon bullet points that explain product value with factual, supportable information while avoiding contact details, promotional copy, and unsupported claims.

核验: 2026-07-24
高风险
Amazon 平台

Product Title Policy

A compliance guide for accurate Amazon product titles: describe the actual product clearly, avoid promotional claims and keyword stuffing, and check category requirements before submission.

核验: 2026-07-24
高风险
Amazon 平台

Account Health Requirements

A practical guide to monitoring account-health indicators, identifying operational causes, and reducing risk from avoidable defects, late shipment, cancellations, or unresolved customer issues.

核验: 2026-07-24
高风险
Amazon 平台

Customer Data Protection

A seller guide to handling buyer information and Amazon messaging responsibly, with a focus on order-related use, minimal data access, and avoiding off-platform marketing.

核验: 2026-07-24
高风险
Amazon 平台

Multiple Account Policy

A guide to reducing related-account and multiple-account risk, including account separation, access control, and the evidence sellers should retain before contacting Amazon.

核验: 2026-07-24
高风险
Amazon 平台

Seller Code of Conduct

A practical guide to Amazon's baseline conduct expectations: accurate business information, fair dealing, and no manipulation of sales, rankings, or customer experience.

核验: 2026-07-24